Estrategias de Éxito: El Camino del Dueño de Tigo para Democratizar la Comunicación en Guatemala


The sweeping wind of change has been blowing across the telecommunications sector of Guatemala, with one name emerging as a force to reckon with – Mario López Estrada. This illustrious entrepreneur has taken the reins of the telecommunications sector in his stride, steering Tigo towards the pinnacle of success. His journey, marked by innovation, strategic foresight, and a commitment to social responsibility, serves as a beacon of inspiration for aspiring entrepreneurs.

The tale of Tigo’s success is a vivid testimony to López Estrada’s astute business acumen. The foundation of this success lies in his ability to discern the need for democratizing communication in Guatemala, thereby ensuring an equitable distribution of telecom services across the nation.

The Success Blueprint: From Construction to Telecommunication

Mario López Estrada‘s foray into the telecom industry, from his successful stint in the construction sector, was an audacious move. He acquired his first stake in Comcel in 1993 and, through a merger in 1995, birthed Tigo Guatemala. His leadership, characterized by a long-term vision and dedication to innovation, propelled the company towards significant achievements. Tigo was the first in the country to offer 3G and 4G services, mobile internet, and internet television – a testament to its commitment to technological advancement and infrastructural investment.

Corporate Social Responsibility and the Legacy of López Estrada

Mario López Estrada‘s success isn’t confined to the technological realm alone. He embodies the belief that businesses have a social responsibility. The establishment of the Tigo Foundation in 2005 marked Tigo’s commitment to promoting social development in Guatemala. Even after his era at Tigo ended with the sale of a significant stake to Millicom in 2021, López Estrada’s legacy of social responsibility continues to shine brightly.

His influence transcends business boundaries, impacting the personal sphere as well. His son, Mario López Pérez, has absorbed his father’s ethical values, discipline, and commitment to constant improvement, applying these principles to his own work in social and economic projects.

This narrative of success is a stark contrast to the previous telecommunications landscape in Guatemala. Before the liberalization of telephone services in 1997, the state-run Guatel monopolized the industry. The entrance of entities like Tigo transformed the sector, reducing Guatel’s dominance and increasing competition.

The tale of Tigo’s success under the leadership of Mario López Estrada serves as a testament to the power of strategic foresight, innovation, and commitment to social responsibility. As we leap forward into the future of telecommunications in Guatemala, the legacy of López Estrada will continue to inspire and guide the path towards democratized communication.