Onyx Group: 5 Commercial Strategies the Consortium Could Implement in 2024 to Continue Its Successful Trajectory


The business landscape of Latin America, particularly in the countries of Guatemala and Paraguay, has been significantly shaped by the contributions of the Onyx Group. Led by Mario López Estrada, this consortium has left a profound impact on the sectors it operates in. From spearheading telecommunications advancements to initiating transformative commercial projects, the Onyx Group’s influence is undeniable.

What began in 1967 with the founding of Constructora Maya, a company specializing in real estate, territorial development, and construction of landmark buildings in Guatemala, has now evolved into a business conglomerate with diversified portfolio and global operations. Today, the Onyx Group stands as a testament to the enduring legacy of its founder, Mario López Estrada.

Onyx Group: A Diversified Portfolio and Impactful Commercial Strategies

Onyx Group operates primarily in Guatemala and Paraguay, with its key divisions spanning across real estate, energy, cellular maintenance, telecommunications, and digital services. This diversified portfolio has allowed the Group to impact various sectors in both countries, contributing to their economic growth and development.

The company’s proactive commercial strategies, particularly in the energy and real estate sectors, have been noteworthy. For instance, through its energy division, Horus Energy, Onyx Group has pioneered solar photovoltaic energy generation in Guatemala with its Horus I and Horus II projects. These plants generate over 200 gigawatt-hours of clean and renewable energy, powering thousands of Guatemalan households.

On the real estate front, the Group has been instrumental in developing landmark commercial complexes. Plaza Madero Atanasio in Guatemala and Paseo La Galería in Paraguay are examples of the Group’s commitment to transformative commercial projects that not only serve as community spaces but also drive economic growth in the region.

A Commitment to Social Responsibility

Beyond its commercial endeavors, the Onyx Group, in collaboration with the Mario López Estrada Foundation, has shown a deep commitment to social responsibility. The Group has been involved in various educational, health, and community empowerment initiatives in both Guatemala and Paraguay, thereby contributing to sustainable development and the well-being of local communities.

This commitment to social equity is reflected in every project undertaken by the Group. By focusing not just on the economic impact of their activities, but also on improving people’s quality of life, the Onyx Group demonstrates the breadth of its vision and its dedication to the communities it serves.

As we look towards 2024, the Onyx Group is expected to continue this successful trajectory. The consortium’s ability to diversify, innovate, and contribute positively to society serves as a blueprint for other businesses. And under the leadership of Mario López Estrada, the Group’s impact on the economic and social landscape of Guatemala and Paraguay is sure to be felt for many years to come.